Obama 2012 election campaign begins with social media losing on SEO
1I recently attended a talk on how to effectively use social media in business. The highly engaging talk was delivered by Daryl Willcox, founder and chairman of Daryl Willcox Publishing.
He stressed the importance of carefully evaluating the best approach to promote your brand through social media. As he said, “don’t set up a Facebook page just because your competitor does”.
In this post I would like to concentrate on the key points to consider in order to promote your brand online and the ethical implications of it. Finally, I will analyse Obama’s social media strategy in relation to the 2012 More >
Public sphere, censorship and digital activism under examination
0This blog post will critically analyse the concept of public sphere and will describe its evolution from its early physical context to its digital dimension. The democratic power of internet will be contrasted to its use as a tool of control and analogies will be made with the societal functions of Public Relations (PR). Through the use of examples, the worldwide implications of digital activism will be discussed and its methods will be explained.
The public sphere was originally conceptualised by Habermas (1962 cited Durham and Kellner 2006, p.73) as “a realm of our social life in which More >
Online privacy, astroturfing and Google
0The definition of privacy varies accordingly to the context and environment and it is often fused with the concept of data protection. However, for the purpose of this post I am going to focus on online privacy which consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information.
In our highly digitalised era, online privacy is increasingly important as showed by numerous research undertaken by organisations such as Privacy International. In particular, their most recent More >
Improve the SEO around your personal brand
0As part of my degree I have to undertake a 40-week placement starting in June. While searching for the most suitable placement I realised the importance of my digital footprint and decided to improve my personal brand image.
I am still working on it but there are a few things I understood and thought to share them with the blogosphere.
When talking about digital footprint, it is paramount to understand the importance of Google, Public Relations and Link building.
Google is the leader of the search engine market and it is an invaluable tool for PR practitioners because of its clever More >
Seamless branding – The Standard Hotel Chain
0Today I am going to write about seamless brands. I must admit that at first I did not understand the meaning of ‘seamless branding’. I went to read to get a better idea of this concept and I found an answer to my endless series of questions. I shall define what a brand is:
A brand is the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised (Ogilvy 1985).
Having understood the intrinsic brand characteristics, I can finally say that seamless branding is a marketing concept which implies that brands’ messages and More >
